Retargeted display ads are a powerful tool for businesses looking to increase their online visibility. By tracking user behavior, these ads can be tailored to specific individuals, providing them with targeted messages that are designed to capture their attention and drive conversions. By retargeting potential customers who have already shown an interest in a particular product or service, businesses can dramatically boost their ROI and maximize the effectiveness of their ad campaigns. In addition, retargeted display ads help build brand awareness and loyalty, as well as create opportunities for valuable customer insights that can be used to optimize future campaigns. Ultimately, this form of advertising allows businesses to generate higher returns on investment while driving more qualified leads and sales.