Search engine optimization, or SEO, is a process of optimizing websites to ensure they are highly visible in search engine results. It involves the use of strategies and techniques such as keyword research and link building to improve the ranking of a website on search engine results pages. By making sure that a website is more visible, it can attract more visitors and generate higher levels of traffic. SEO also helps create a better user experience by improving the site’s usability and providing users with relevant content. This ensures that visitors stay longer on the page and have an enjoyable browsing experience. SEO tactics must be regularly evaluated and adjusted to keep up with changing trends on search engines so that businesses remain competitive in their respective markets. Ultimately, SEO helps businesses gain visibility online, increase website traffic, and establish themselves as an authoritative presence in their industry.