Technical SEO Audits Optimization is a process of improving the visibility of a website in search engine results. It involves analyzing the technical aspects of a website, such as its structure, content, and code, to ensure that it meets all the necessary requirements for being indexed by search engines. This will help improve organic rankings and increase traffic to your site. An audit can identify areas where improvements are needed and provide steps for implementing these changes. These changes can include optimizing page titles, meta descriptions, images, URL structures, internal linking patterns, and more. A technical SEO audit also helps identify any potential issues with redirects or duplicate content that could be hurting your rankings. Taking the time to do an audit is an important step in ensuring your website remains competitive in today's digital landscape.