Schema markup implementation is a process of utilizing structured data to help search engines better understand the content on a website. It can be used to enhance how search results are displayed, giving users more relevant information about a website. With schema markup, webmasters can provide information such as product ratings, reviews and prices in order to make their site stand out from competitors. By implementing this type of code, it allows for easier indexing by search engines which leads to an improved user experience when searching for specific topics. Additionally, schema markup has been proven to increase click-through rates which provides more potential customers and revenue for businesses online. As a result, it is important for webmasters to consider the benefits of schema markup implementation in order to maximize their visibility on the web.